"Jack… Off. (But in a nice way)"

2009
Mar
16

My last word about the Jack In The Box fast food chain for a while. I was actually semi-boycotting ol’ Jack-O while they were doing the distasteful “Hang In There Jack” campaign, but it turns out my speculation was half-right. The whole mess wasn’t a lead-in to a redesign of the Jack Box character, but just to a new logo. The old one I had previously parodied:
jackinacoma
But I think the new look of Jack’s new box is kind of cool, putting the name Jack right up front and right on a rounded box:
logo_jack-300
The JackInTheBox.com got a serious facelift too, and Jack’s Office has the beginnings of some fun content (Voice messages using Jack’s Voice… and Attitude! Just what you really don’t need!) Still, his deadpan delivery of lines like “Apparently I have widgets. Which I’m told is a good thing” shows that Good Old Jack is still in charge…

Anyway, I also like how Jack’s new logo can be… reimagined…
logowendell-300
I am sincerely considering making that the official site logo. Please leave comments to talk me out of it.

1 Comment (so far) about

"Jack… Off. (But in a nice way)"

  1. Shawno Says:

    I kinda like that logo, Wendell. But, what do I know? I’ve only been to Jack In The Box a few times (like, less than five) since I moved to California.

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